rEAL zEPEDA tEQUILA
I developed the digital marketing and social media strategy for Real Zepeda Tequila, aiming to differentiate it from larger competitors like Don Julio, Luna Azul and Hornitos. I led photoshoots and content creation, analyzed competitors, and created performance dashboards. The strategy led to a 67% rise in impressions, a 52% increase in engagement, and over 50 posts, bringing the brand's Jalisco authenticity to the U.S. market.
2024
lOS AGAVES Restaurant
This 3-month project focused on building a digital strategy for a family-owned Mexican restaurant, where I managed their ad campaigns, website performance, photography for their social media, highlighting the owners' journey story and authenticity.
2024
IRIDIAN
As an account manager at Iridian, I led digital strategies for brands like Heel and Mobiletec, driving a 294% increase in e-commerce sales for Heel. I coordinated teams of designers, content creators, and traffickers to deliver impactful email marketing, storytelling, and advertising campaigns across Google and Meta platforms, while managing content schedules, live event coverage, and reporting via BI dashboards in Looker Studio.
2022 - 2023
