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CLIENT
For this project, we worked with two main clients: Allen & Gerritsen, a Boston-based marketing agency, and Meet Boston, the city's official event-planning organization.
Strategic planning, project management, content creation, budget management
Design a marketing campaign with a budget of US$1.5 million, running from January 2025 to June 11, 2026, to position Boston as a top destination for the 2026 FIFA World Cup.
Image Description
For this project, we worked with two main clients: Allen & Gerritsen, a Boston-based marketing agency, and Meet Boston, the city's official event-planning organization.
Our strategy consisted of three key phases, each building on the success of the previous one. This approach aimed to engage customers and boost the likelihood of them booking a trip to Boston for the 2026 World Cup.
that connects visitors with hotels and local businesses. It allows hotels and e-commerce sites to showcase their offerings while providing visitors with all the information they need for a great Boston experience. The app also updates users on watch parties, soccer field events, and other activities happening during the 2026 World Cup.
After the judges reviewed our proposal, we came in third among twelve teams presenting their strategies.
The professor guided the project, helping the team shape their ideas for a winning presentation to the judges. Her insights were invaluable.
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