Real Zepeda Tequila

Real Zepeda TEQUILA

Strategy, social media management, content creation (reels, post, stories) & ad campaigns

May 2024 - October 2024

The objective

To position Real Zepeda as a premium, authentic tequila brand by leading digital marketing efforts, content creation, and competitor analysis, highlighting the brand's Mexican heritage and craftsmanship to differentiate it from larger competitors in the U.S. market.

The PLAN

01.

competitor analysis

Conduct a GAP analysis of competitors to identify opportunities and develop a differentiated strategy.

02.

Content creation

Develop content that tells Real Zepeda’s story, emphasizing the brand's celebratory spirit and craftsmanship.

03.

Measure the success

Track performance and replicate the Reels and Posts that generate the most engagement.

3 initiatives

More Reels with the founders, showcasing their story and expertise in tequila

We found that these Reels generated the most engagement, allowing the audience to connect more with the brand. Through the owners' voices, the brand's credibility and trust were strengthened among the audience.

Incorporating more people and diverse locations

Relying solely on product photos was unsuccessful, so we conducted photoshoots featuring people in everyday scenarios. We selected familiar locations in Boston and New England to enhance audience connection with the brand.

Collaborations with restaurants and events

By collaborating with restaurants and bars that serve the tequila, we generated word of mouth through shared content on both accounts, boosting our reach.

Tequila Silver vs Reposado (2024)

Mezcal vs Tequila (2024)

Real Zepeda TEQUILA

The objective

The PLAN

competitor analysis

Content creation

Measure the success

3 initiatives

More Reels with the founders, showcasing their story and expertise in tequila

We found that these Reels generated the most engagement, allowing the audience to connect more with the brand. Through the owners' voices, the brand's credibility and trust were strengthened among the audience.

Incorporating more people and diverse locations

Relying solely on product photos was unsuccessful, so we conducted photoshoots featuring people in everyday scenarios. We selected familiar locations in Boston and New England to enhance audience connection with the brand.

Collaborations with restaurants and events

By collaborating with restaurants and bars that serve the tequila, we generated word of mouth through shared content on both accounts, boosting our reach.

tHE STRATEGY AND EXECUTION LEAD TO AN inCREASE OF

67.8%

in Impressions

52.1%

in Engagement

+54

in Posts & Reels Published

tHE before & and after

content creation