The PROBLEM STATEMENT
Vulnerable coastal communities in Santo Domingo struggle with housing and infrastructure development due to financial constraints and environmental vulnerabilities.
Business development, market research, branding, design thinking, leadership
Vulnerable coastal communities in Santo Domingo struggle with housing and infrastructure development due to financial constraints and environmental vulnerabilities.
RESCUE is a nonprofit that unites coastal communities, tech startups, and construction companies by converting sargassum into sustainable bricks, using them to build eco-friendly homes and promote greener construction practices.
is a sustainable brick, resistant to high salt and rain level that has a low environmental impact, and is cost-effective.
Rescue bricks:
Slide 13 from Pitch Deck Presentation
Our marketing and promotions plan combines digital and traditional approaches to meet the internet connectivity challenges in coastal communities in developing countries. The strategy incorporates both inbound and outbound methods.
Inbound: Content marketing, SEO and SEM, referral programs and word of mouth strategies.
Outbound: Networking events and direct outreach with presentations and demos to stakeholders.
Monitoring economic factors and living costs, adjusting salaries of the community accordingly to prevent any negative impact.
Conducting profitability metrics analysis for our partners and implementing 360-degree surveys with stakeholders to assess their happiness and satisfaction.
Establishing a feedback loop for product improvement and adopting flexible pricing models to encourage customers to purchase larger quantities
As shown in the image with red dots, the Dominican Republic has significant sargassum accumulation, making it ideal for our pilot project. The coastal community will help drive job creation through waste collection, and there's potential for sustainable construction.
For the first stage primarily focusing on partnerships and community engagement
On average within the sustainable building material market and economic indicators.
In the cost of the production of the Bricks using the sustainable materials
While these are not all the KPIs we will use to measure project success, we've selected one economic, social, and environmental KPI to cover the key aspects.
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6. Eulich, W. (2023, April 26). The world sees invasive seaweed. This gardener sees housing bricks. The Christian Science Monitor. https://www.csmonitor.com/World/2023/0419/The-world-sees-invasive-seaweed.-This-gardener-sees-housing-bricks#:~:text=A%20joint%20study%20by%20universities,safe%20for%20use%20in%20construction.
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10. Holcim. (n.d.). Sustainable Construction & Building Company | Holcim. https://www.holcim.com/
11. How much do bricks cost? (Noel, S., 2022, October 7). HomeGuide; HomeGuide. https://homeguide.com/costs/brick-prices
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13. Investing in ocean tech startups. (2021). Katapult Ocean | Katapult. https://katapult.vc/ocean/
14. Oceanicplasticscleanup (2022) Building Materials Making Blocks From Sargassum Crisis Ocean Cleanup Economic Solutions For The Caribbean Seas Islands And Gulf Of Mexico. https://www.oceansplasticleanup.com/Sargassum/Building_Materials_Sustainable_Sargassum_Crisis_Are_There_Economic_Solutions_To_For_Seaweed_Cash_Crops_Caribbean_Sea_Islands_Gulf_Of_Mexico.htm#:~:text=The%20use%20of%20Sargassum%2C%20an,the%20use%20of%20traditional%20cement
15. Parley. (n.d.). Parley. https://parley.tv/
16. Eulich, W. (2023, April 26). The world sees invasive seaweed. This gardener sees housing bricks. The Christian Science Monitor. Https://www.csmonitor.com/World/2023/0419/The-world-sees-invasive-seaweed.-This-gardener-sees-housing-bricks#:~:text=A%20joint%20study%20by%20universities,safe%20for%20use%20in%20construction.
17. Renewed materials. (n.d.). Renewed Materials. https://www.renewedmaterials.com/
18. SARGASSUM INFORMATION HUB. (2023, December 7). THE DOMINICAN REPUBLIC - SARGASSUM INFORMATION HUB. https://sargassumhub.org/the-dominican-republic/
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27. Which beaches are expected to be free of sargassum this weekend? (Merit, 2023, April). DominicanToday. https://dominicantoday.com/dr/local/2023/04/30/which-beaches-are-expected-to-be-free-of-sargassum-this-weekend/
28. Zultiniar (2018) Fabrication of brick without burning process. https://iopscience.iop.org/article/10.1088/1757-899X/345/1/012
The professor guided the rescue project through several checkpoints until we presented to the judges. His insights helped make the project more practical and aligned with real-world conditions.
Ms in International Marketing
Ms in International Marketing
Ms in International Marketing
Ms in International Marketing
Ms in International Marketing
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