As an Account Manage at Iridian Consulting, I led digital strategies and for brands like Heel and Mobiletec. I coordinated teams of designers, Traffickers and Community Managers to execute email marketing, storytelling, and advertising campaigns while managing content schedules and providing performance insights via BI dashboards.
Working in a regulated industry with strong competition pushed our team of creatives, designers and traffickers to get creative with social media strategies for instagram and website optimization, leading to a 294% increase in e-commerce sales for the company's OTC products.
We developed B2B marketing strategies to promote smart cities and simplified the company’s message to ensure clarity for non-technical audiences. We also created sales support materials and implemented software that boosted lead acquisition during events.
With the increase in bicycle and car thefts, we managed the social media for "Apoyo 24" to build trust with the target audience. We used video testimonials, highlighted product features, and showcased the unique benefits of having the GPS installed in their vehicles.
For project management and agile methodologies.
To create email marketing campaigns and CRM
To reach new audiences
Drag & Drop Website Builder