I build the marketing that makes things easier to buy: the strategy, the photos, the pages and the pipeline. Along the way I got fascinated with automation, and now I implement AI to optimize my workflows.
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Macondo Belts · Ad · 2022
In January 2020 I messaged someone at Macondo Belts on Instagram, offering portraits. The reply asked if I would shoot products instead. I said yes, bought lights with that first check, and kept making the brand's photos and film for three years.
Macondo was my first client and the brand that started it all, won with one direct message.
Real Zepeda Essentials Silver · Boston · October 2024
A family craft tequila from Jalisco, competing on the U.S. East Coast against Hornitos, Luna Azul and other established tequilas with a fraction of their budget. I ran the strategy, shot the content and measured every format weekly. Reels with the family that makes the tequila drew the most engagement, well ahead of any product shot.
Before
After
Dec 2024Research and plan, agency out
Jul 2025Running the function full-time
Jan 2026Marketing and sales, one team
Staff augmentation page, in progress · Boston
Digitech places nearshore engineering teams with U.S. companies, and its marketing lived at an outside agency. I brought it in-house and ran it: the U.S. positioning, the SEO behind the new website, video and the booth at Salesforce México 2025. Working next to sales, I turned what reps heard on calls into the material they take into their meetings.
Portrait & fashion · Bogotá · 2021
The photography brand I started in Bogotá while studying business: product, portrait, interiors, events and film for textile, retail, food and beverage, and four construction clients. It taught me to decide what the buyer sees first.
Every campaign ends up as a picture.
Photography runs through all of it.
Knowing how a photograph is made, I can direct a shoot, brief a designer and judge the creative from the inside. That is how I carry a project from the first idea to the final result.
The steps stay the same, and the strategy picks the stack. Sales and marketing read the same numbers.
01
I define the ICP and the buyer persona: who buys, where they are, what they already believe and what makes them move.
Apify
Apollo
Sales Navigator
Google Maps
02
Photos and video shot with a real camera, and copy written in the buyer's own words, so the brand sounds like it knows them.
Camera
Lightroom
Photoshop
CapCut
03
Pages, decks and forms made with design tools and code, plus the CRM that keeps every lead and conversation in one place.
Canva
Claude Code
Codex
Firebase and Netlify
04
Outbound, digital campaigns or live activations, whatever the strategy calls for, with every lead handed to sales in context.
LinkedIn
Email and WhatsApp
Meta Ads
Google Ads
05
One data system with clear governance, shared with sales. It showed a second touch lifting replies from 7.4% to 20%, on 66 people.
GA4 and Search Console
Looker Studio
CRM and NetSuite
Claude Code and Python
How I started.
Read →
A document hides its structure. A page has to declare it.
A prompt is mostly vocabulary, and the camera taught me the words.
Three cities and six nationalities later.
Visual appeal is just the tip of the iceberg.
I'm David Galvis. I studied business in Bogotá while running a photography studio, did a master's in international marketing and data in Boston, and have been in San Francisco since 2025, where I built Digitech's marketing for the U.S. and worked hand in hand with its sales team.
I work in English and Spanish, and I've worked with people from Slovakia, Sweden, India, Mexico, Spain and Colombia.
Off the clock.Formula 1, chess, a Rubik's cube, swimming, cardistry, travel notes by hand, and a camera inside all of it.
If you got this far, let's talk.
I'm in San Francisco. If you're around, let's grab a coffee.