The story so farCreative · Marketing · Sales · AI
A creative who learned to sell.
I started in business, and I built a photography studio while I was studying for my BBA. Marketing came next: a master’s in Boston with a specialization in data, where I learned to read the numbers behind a campaign, and where I met the company I work for now. Data took me into sales, and sales took me to San Francisco in 2025, right as AI and agents were taking off. Those four influences shape how I come at a problem, and every solution I build carries something from each of them.
01
Creative
- Owned a photography business while studying my BBA.
- Forty-plus clients across textile, retail, food and beverage.
- Framing, composition, color, balance, branding. Still how I work.
02
Marketing & Data
- Campaigns from planning to results on dashboards.
- Led designers, media buyers and executives across three markets.
- Brand systems on design thinking, and storytelling that works fast. I make the sales material because I sell it.
03
Sales
- USD 50M+ enterprise accounts at Digitech.
- Boomi, MuleSoft and Salesforce, leaders per Gartner and Forrester.
- Negotiation in English and Spanish, and the partners behind it.
04
AI
- Agents and workflows in Claude Code and Codex.
- Landing pages, decks, brand books and campaigns. Gap and SWOT analysis with checkable sources.
- Built because the day ran out. Now they run the parts that repeat.
NowDigitech
What the work actually looks like.
01 · The role
I work as an Enterprise Account Executive and Marketing Specialist at Digitech in San Francisco, as the connection between the sales and marketing departments, in English and Spanish, across three markets.
The past year has meant selling enterprise technology while AI reshaped how organizations in banking, retail, higher education and pharma actually operate.
Digital Technologies
of America
02 · The work
Market research. Reports for the Commercial Director on the industries the company is trying to enter.
Account intelligence. Prospecting lists and account research for the SDR team, built on Apollo, Sales Navigator, LinkedIn Talent Insights and Apify.
Sales material. Decks, landing pages and product pieces, with the design team. The things sales takes into the room.
The sales plan. Built alongside the Commercial Director. I measure it, I execute it, and I write the report that goes back to him.
The deals. Four enterprise renewals in 2026, USD 514K in annualized contract value across four countries.
SDR training and cold calling. I built the onboarding for a junior SDR and walked her through it, lists and calls, made on the accounts I carry in the U.S.
03 · Two markets
Latin America
The platform side.
iPaaS and SaaS renewals, proposals, technical discovery. Selling Boomi puts me inside the systems of banks, universities and retailers, which is where you find out what a company actually runs on.
United States
The people behind the platforms.
Market development for the company's nearshore teams of engineers, who work with American firms in the same time zone. Cold calling and LinkedIn social selling, running alongside the marketing.
My own micro-automations and AI agents were key to most of this. I can do the work alone; with them I get a lot further. Want to see the workflow? Let us talk.
The agentsClaude & Codex
The AI agents that make this possible run the parts of the job that repeat, and every correction goes into the file they read next.
WritingFive pieces
Here is some of what I think.
The agents underneath it all.
Six agents, one folder, and the week nobody pays for.
Read →
Web pages changed how I think.
A document hides its structure. A page has to declare it.
Read →
Photography made me better at directing AI.
A prompt is mostly vocabulary, and the camera taught me the words.
Read →
A strategy that only works in one culture is not a strategy.
Three cities and six nationalities later.
Read →
Beautiful photos don't sell.
The argument that moved me from behind the camera to the table.
Read →
Three citiesEach one changed something different
Studied Business Administration and ran a photography studio at the same time.
Business Administration2018 – 2023The Photography Studio2020 – 2023
A master’s in international marketing and data, the rebrand of a craft tequila out of New England, and the marketing work that turned into the job at Digitech.
MSc International Marketing2023 – 2024Real Zepeda2024Digitechfrom 2024
Sell enterprise software at Digitech, build the marketing that carries it, and run the agents underneath both.
Digitech · Enterprise Account Executive2025 –Marketing Specialist2025 –
Bogotá, from the eastern hills · 2021Boston Harbor · 2024Battery Spencer, San Francisco · 2026
The letterHow to reach me
If you got this far, let’s talk.
This whole page was written in Claude Code, on top of a personal knowledge base I have been keeping for months: the same setup I use at work. The agent brought the archive and the speed. I brought the point of view and the judgement about what mattered.
If you already work this way, I would rather hear how you do it than explain how I do. And if you are in San Francisco, that is better in person than in an inbox.
David Galvis · San Francisco, California
PhotographyColombia
David Galph Photography Brand.
Macondo BeltsBogotá · 2018 – 2020
MatenaBogotá · 2021 – 2022
AnimalsColombia · 2018 – 2022
LandscapeColombia · 2020 – 2022
Portrait & fashionBogotá · 2021 – 2022
I ran a photography studio in Colombia while I was studying. Forty brands, and the first contracts I ever negotiated. I no longer work in photography, and the portfolio stays as the record of what I did.
Steve Jobs' Stanford speech has a part about connecting the dots, and this is my version of it. I work in marketing and enterprise sales, today at Digitech, and what I took from the studio is what I use to do that job: how to build a pitch, how to tell the story, how to decide what the buyer sees first.
It is also how I brief a designer and how I direct an AI model, which is close enough to directing a shoot that I wrote about it.