The short versionInterdisciplinary
A creative who learned to sell.
I started in business, and I built a photography studio while I was studying for my BBA. Marketing came next, so I moved to Boston to study it properly, and along the way I met the company I work for now. None of it replaced what came before. That mixture is what changed how I get at a problem: I come in from a different side than the room expects, and the answer I land on is rarely the obvious one. Interdisciplinary is the honest word for it. Here is a bit more on each.
01
Creative
- Photography, while I was studying for a BBA.
- My own studio in Bogotá, and forty brands before I graduated.
- Framing, color, balance. Still how I work.
02
Marketing
- Marketing campaigns, from planning to measured results.
- Led designers, media buyers and executives, and owned the numbers.
- Brand systems on design thinking. I make the sales material because I sell it.
03
Sales
- Enterprise accounts at Digitech.
- Boomi, MuleSoft and Salesforce, named leaders by Gartner and Forrester.
- Three markets. Negotiation in English and Spanish, and the partner relationships behind it.
04
AI
- Agents and workflows in Claude Code and Codex.
- Landing pages, decks, brand books, email campaigns. Gap and SWOT analysis with checkable sources.
- Built because the day ran out.
NowDigitech
What the work actually looks like.
The job.
I work as an Enterprise Account Executive and Marketing Specialist at Digitech in San Francisco, as the connection between the sales and marketing departments, in English and Spanish, across three markets.
The past year has meant selling enterprise technology while AI reshaped how organizations in banking, retail, higher education and pharma actually operate.
Digital Technologies
of America
Some of the tasks, the deliverables,
and what I answer for.
Market research. Reports for the Commercial Director on the industries the company is trying to enter.
Account intelligence. Prospecting lists and account research for the SDR team, built on Apollo, Sales Navigator, LinkedIn Talent Insights and Apify.
Sales material. Decks, landing pages and product pieces, with the design team. The things sales takes into the room.
The sales plan. Built alongside the Commercial Director. I measure it, I execute it, and I write the report that goes back to him.
The deals. Four enterprise renewals in 2026, USD 514K in annualized contract value across four countries.
SDR training and cold calling. I built the onboarding for a junior SDR and walked her through it, lists and calls, made on the accounts I carry in the U.S.
Two markets.
Latin America
The platform side.
iPaaS and SaaS renewals, proposals, technical discovery. Selling Boomi puts me inside the systems of banks, universities and retailers, which is where you find out what a company actually runs on.
United States
The people behind the platforms.
Market development for the company's nearshore teams of engineers, who work with American firms in the same time zone. Cold calling and LinkedIn social selling, running alongside the marketing.
Micro-automations built into my own processes and my AI agents were key to most of this. I can do the work on my own. With them I get a lot further. If you want to see the workflow, let us talk.
Who is writingBogotá · Boston · SF
Where each part of this came from.
I am Colombian and I work in San Francisco. These are not three stops on a travel list: each city broke something I thought I already knew.
2018 – 2023
Bogotá
Where I studied, and where the studio started. Business administration and photography at the same time, and the first contracts I ever signed.
- I went in wanting to know how a company actually works, and stayed for the parts nobody puts in the brochure.
- A minor in law and a minor in Japanese studies, two and a half years of it.
- My first business, started in the middle of Covid: photography for forty brands.
- The first contracts I ever negotiated, at an age where nobody hands you one.
2023 – 2025
Boston
The master’s in international marketing, a tequila brand out of a Boston kitchen, and the consulting role that turned into the job.
- A master’s in international marketing, specialised in business analytics.
- Digital marketing for a tequila brand: the strategy, the rebrand and the photography.
- Read the whole story →
- It started as a consulting role while I was still in Boston, and it turned into the job.
2025 –
San Francisco
The job now: enterprise selling on one side, marketing on the other, and the agents underneath both. Three markets, two languages.
- Enterprise Account Executive and Marketing Specialist, in that order and then both at once.
- I came in on the marketing side and started closing the deals that the marketing produced. Doing both is unusual, and it is why I know what the pipeline needs before anyone asks.
01
Initiative
I prototype fast, and AI made it faster. Ideas reach management as something they can look at and change on the spot, with the data behind them.
02
Teams across cultures
I like working across cultures, and learning to navigate them is the interesting part. Slovakia, Sweden, India, Mexico, Spain, Colombia: what holds a distributed team together is everyone pointing the same way, every day.
03
Off the clock
Formula 1, every race. Chess, which I was addicted to as a kid, and a Rubik's cube I could not put down. Swimming. Cardistry, self-taught and mostly practised badly in front of a mirror. Travelling, notes by hand, and a camera inside all of it.
The agentsClaude & Codex
The AI agents that make it possible.
These are agents I build and keep running, and they are multidisciplinary out of necessity: the same setup researches, writes, reconciles a pipeline and ships a page. Here they are grouped by the part of the job they take off my hands.
Sales
- Prospecting
- Account research
- First message
Pipeline
- Own CRM
- Self-reconciling
- Channel sync
Marketing
- Brand systems
- Decks and PDFs
- Campaign material
Web
- Sites and landings
- Session notes
- Knowledge base
WritingFive pieces
Here is some of what I think.
Web pages changed how I think.
A document hides its structure. A page has to declare it.
Read →
HTML first. PDF later.
Presentations, reports and mockups as pages, exported at the end.
Read →
Photography made me better at directing AI.
A prompt is mostly vocabulary, and the camera taught me the words.
Read →A strategy that only works in one culture is not a strategy.
Three cities and six nationalities later.
Read →
Beautiful photos don't sell.
The argument that moved me from behind the camera to the table.
Read →PhotographyColombia
David Galph Photography Brand.
Macondo Belts2018 – 2020
Matena2021 – 2022
Animals2018 – 2022
Landscape2020 – 2022
Portrait & fashion2021 – 2022
I ran a photography studio in Colombia while I was studying. Forty brands, and the first contracts I ever negotiated. I no longer work in photography, and the portfolio stays as the record of what I did.
Steve Jobs' Stanford speech has a part about connecting the dots, and this is my version of it. I work in marketing and enterprise sales, today at Digitech, and what I took from the studio is what I use to do that job: how to build a pitch, how to tell the story, how to decide what the buyer sees first.
It is also how I brief a designer and how I direct an AI model, which is close enough to directing a shoot that I wrote about it.
The letterHow to reach me
If you got this far, write to me.
This whole page was written in Claude Code, on top of a personal knowledge base I have been keeping for months: the same setup I use at work. The agent brought the archive and the speed. I brought the point of view and the judgement about what mattered.
If you already work this way, I would rather hear how you do it than explain how I do. And if you are in San Francisco, that is better in person than in an inbox.
David Galvis · San Francisco, California