From Photography to Marketing: Lessons That Transformed My Approach
Beautiful photos don’t sell. It’s as straightforward as that. You might have the best camera, the perfect setting, and a visually stunning product, but without a compelling story, your images fall flat.
During my time as a photographer, many businesses hired me to capture their products. They would post these images on social media, expecting a flood of likes and comments, but often, the results were disappointing. The issue? They lacked a strong brand identity and a narrative that connected with their audience. Images without context simply don’t create the desired impact.
