The deck is being written.

It publishes here, at this address, shortly. This is the least developed of the four, so it is also the one where the live version beats the document by the widest margin.

What is in it

Seven sections. Three of them you can already read.

The deck extends the public landing rather than repeating it. The parts that are already public stay public; what is being written is everything with a number in it. On this one the numbers section carries a warning at the front, and it is a real warning.

Premise and positioningon the landing

How it works, module by moduleon the landing

What exists and what does noton the landing

The commission maths, done properly rather than assertedwriting

Occupancy: what twelve rooms have to run at before any of this payswriting

What breaks first, and why I trust these numbers least of the fourqueued

What it would take, and in what orderqueued

3 of 7 sections publicpublishing at this address

The product

And this is what it would look like on the internet.

The hotel's own site, which in this concept is the whole argument: the direct channel has to be better than the listing. The frame below is a mockup of a site that has not been built.

doce.conot registered

Highland plain outside Bogotá, the kind of valley a small hotel would sit in

Doce RoomsThe valleyThe guideBook

Twelve rooms, and one system behind all of them.

Book direct. The rate is never worse here, and the people who answer are the people who run it.

See the rooms →

Mockup. The domain is not registered, the site is not built and there is no building. When any of that changes, this frame becomes a link.

In the meantime

I would rather show you than send you a file.

A deck is a worse version of this conversation, and on this project it is worse than usual, because half of what I would tell you is where I think the model is still soft. If you want to see where it stands before it is published, I can take you through the whole thing live.

Write to me and we will put a time on the calendar. If you would rather just wait for the document, that works too, and it lands on this page.

Set up a walkthrough → Tell me when it publishes

Both buttons open your own mail client. Nothing is stored on this site and there is no list to unsubscribe from. I read these myself and answer them myself.